Logo & Branding

Leadership at the brand new Reyes Public Safety (RPS) approached Theran Creative to develop a brand and get their company noticed immediately. RPS is not your typical security company, they are in the business of community relations and bridge building. With any branding project we start with a discussion about the organization and their mission, move to hand-drawn sketching, then to digital mock-ups and finally to finished designs. Being a new venture, we had many discussions about what the organizations mission will be and how they want to be seen in the market and community.  We settled on avoiding security shields for a variety of reasons and moved towards a more friendly yet corporate look. The final result is just that.  RPS’ non-profit arm, Community Safety Solutions, was also developed at the same time and provides a sister look