Campaign | Marketing planning, copywriting, social campaigning, digital marketing, print design, website development
LPA-Madison is an association of Latino professionals looking to network and advance their career through a business-driven organization. The association, in support of its mission, puts on an annual conference called Building Our Legacy. The board of directors contracted Theran Creative’s services in 2019 to market the conference to its members and other Latinx professionals around Wisconsin. What started with a multi-channel plan, turned into the successful development of the compelling copy, website, emails, flyer and press releases.