Clothing Design | Screen Printing and Embroidery
The Madison Curling Club has been in various forms of existence since 1921. Entering the 2018-2019 season the club consisted of over 500 members with some being Olympians and Olympic Medalists! The organizers of a special curling event called The Fowler Manspiel commissioned Theran Creative to design two different illustrations to represent the event and be screen-printed on to various clothing items. Having been a participant for years Theran took two approaches: one to breathe new life into their old logo and two to create a beer focused design.
The club’s ice maintenance team reached out to Theran Creative to put together team jackets for the individuals to wear with pride both while volunteering their time as well as spending time around the club. The jackets were preselected and we worked with the team to iron out their vision and what elements needed to be a priority in the layout. Theran leveraged previously created club emblem patches, developed a custom Ice Crew logo, and worked with the embroidery shop to nail down the placement of the items while keep costs low. Three logos were developed in total but the first was chosen as the preferred approach. No stock illustration was used.