Logo  |  4-color

Better yeti is a funk co-operative from Madison, WI. Started in 2016, the band features the BBQ boys horn section with fun, tongue-in-cheek lyrics. With any logo project Theran Creative starts with a discussion about the organization and their mission, move to hand-drawn sketching, then to digital mock-ups and finally to finished designs. Working with band members, we explored many different avenues to provide the various opinions within the band with options that would illustrate their vision. After eliminating versions that wouldn’t provide longevity to the brand, this synchronous logo became the clear favorite with its clean lines and visual depth.