Logo | 4-color
The Frozen, Five & Under, curling bonspiel is a new event in Madison, Wisconsin for curlers who have 5 years or less of experience in the sport. With any branding project Theran Creative starts with a discussion about the organization and their mission, move to hand-drawn sketching, then to digital mock-ups and finally to finished designs. The organizers recognized the need to have a brand that would make them stand out of the crowd with nearly 100 annual events for a similar group of curlers. They wanted it to be a fun logo but classy and memorable with a requirement to use the logo across media from banners to lapel pins.