Logo | 2-color
MRA is a non-profit trade association united to solve business challenges and improve employer-employee relations. With any logo project I start with a discussion about the organization and their mission, move to hand-drawn sketching, then to digital mock-ups and finally to finished designs. While working as a graphic designer for MRA-The Management Association, senior leadership determined it was time to bring the organization’s brand into a new age having been a 100 year organization at that point. After reviewing many iterations from internal and external designers, my design was the one chosen for its universal approach in communicating the brand of a diverse, people-centric association.