Logo  |  2-color

Recreational Rhythms is an all-day music festival held on Madison’s east side on Labor Day weekend created to showcase local bands and promote community awareness, where all proceeds go to area charities. With any branding project Theran Creative starts with a discussion about the organization and their mission, move to hand-drawn sketching, then to digital mock-ups and finally to finished designs. The organizers of the annual music festival needed an identity that brought excitement without being favored towards any type of musical or charitable preference.