Logo | 2-color
The Talent Connections Career Coaching Program is a collaborative effort between the Latino Professionals Association and the Urban League of Greater Madison Young Professionals. The program seeks to maximize the career development and trajectory of young professionals and/or professionals who are embarking on a professional career change. With any logo project I start with a discussion about the organization and their mission, move to hand-drawn sketching, then to digital mock-ups and finally to finished designs. Both organizations sought a logo that spoke universally to professional men and women of all backgrounds.