Logo  |  2-color

Wisconsin Heritage Online is designed to bring together Wisconsin libraries, archives, museums and historical societies and share their unique collections through the digital portal. With any branding project Theran Creative starts with a discussion about the organization and their mission, move to hand-drawn sketching, then to digital mock-ups and finally to finished designs. WHO was seeking a logo that spoke to Wisconsin with a universal concept, that had a feel of common state references, and was easily replicated across media.