Poster | 11″ x 17″
Nuggernaut is a Madison, Wisconsin-based instrumental quintet, playing groove oriented jazz, fusion, and funk. The group needed a look to set themselves apart from what every other band was doing for promotion at the time. With any branding project Theran Creative starts with a discussion about the organization and their mission, move to hand-drawn sketching, then to digital mock-ups and finally to finished designs. Nuggernaut wanted to grab attention so Theran Creative took the brand in an unorthodox direction, producing a fresh attention-getting look.